Palmer Hargreaves wins Porsche China contract
Palmer Hargreaves’ new office in Shanghai has landed a major new client, having been appointed as Porsche China’s lead Aftersales Marketing & Communications Agency under a two-year contract, with four significant projects underway.
The new office is based in the heart of Shanghai and has now appointed Coaching and Consultancy Director, Mark O’Flaherty.
Mark explained: “The potential for Palmer Hargreaves in China is enormous, not least because of the agency’s expertise in automotive aftersales and marketing. The country is the largest automotive market in the world, with numbers of car sales on the rise and the subsequent increased risk to both customer retention and staff competency/retention, PH are perfectly placed to support our vehicle manufacturer clients.”
Mark, who will be locally based, has 20 years’ experience in Global Automotive Aftersales across over 15 vehicle manufacturer brands, including Fiat, Ford, Volvo, JLR, BMW, Porsche and Toyota, and has also worked in the aftermarket sector. His first task is to develop the China business in terms of both new and existing clients – developing projects and propositions in line with the agency’s Automotive ‘Three C’s’ approach – Coaching, Consultancy and Communications.
Chairman of PH, Andrew Clift, added: “China is enormously important to so many of our clients and we know there is a great demand for our expertise and experience, particularly in automotive. We see the Shanghai office growing rapidly to become a major asset to the group.
We are also delighted that, at 30 years old, Palmer Hargreaves is still making big plans and look forward to even more developments in the future.”
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