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BGF invests in beauty products specialist Grace Cole

BGF News 01.18.2016

Grace Cole, the English brand of bath, body and beauty products, secured a multi-million growth capital investment from BGF in January 2016 to pursue further expansion in the UK and internationally.

Headquartered in Cheshire, the company’s range of products and gifts are sold in leading department stores and pharmacies including House of Fraser, Debenhams, John Lewis and Lloyds. Grace Cole exports to more than 80 countries worldwide through a global distribution network and direct to high-quality retailers.

With all of the daily care products manufactured in the UK, Grace Cole has experienced rapid sales growth in countries such as Japan and Saudi Arabia where there is strong customer demand for ‘made in England’ beauty products.

BGF’s investment is being used to support entry into new markets, and drive further sales in existing markets which include the US, Europe, the Middle East and Asia Pacific. The business also plans to diversify into new product categories in response to demand from its retail customers.

Founded in 2007 by entrepreneur Tracy Mort, the company designs and develops Grace Cole-branded products which include collections such as Boutique, Fruit Works, and Tea Tree, and has won a number of awards for its products, entrepreneurship and business growth.