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Adestra

Email marketing software and
services company

Company overview

A leading provider of innovative marketing technology software and services, Adestra’s industry-leading email platform helps companies and organisations communicate more effectively with their customers and subscribers.

In 2018, Adestra was acquired by Upland Software, a NASDAQ-listed provider of cloud-based enterprise work management software, in a $56m deal.

Website

uplandsoftware.com/adestra

Company information

Head office

Oxford

CEO

Henry Hyder-Smith

Chair

Peter Opperman

BGF office

Reading

BGF team

Investment date

Jan 2016 - 2018

Total BGF investment

£5.7 million

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