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Adestra

Email marketing software and
services company

Company overview

A leading provider of innovative marketing technology software and services, Adestra’s industry-leading email platform helps companies and organisations communicate more effectively with their customers and subscribers.

Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results.

Website
uplandsoftware.com/adestra

Company information

Head office
  • Oxford
CEO
  • Henry Hyder-Smith
Chair
  • Peter Opperman
BGF office
BGF team
Invested since
  • Jan 2016 - 2018
Total BGF investment
  • £5.7 million

Business funding insights

July 2020 Insights

An independent optician with the vision to grow

Royston Bayfield, Bayfields Opticians, and Chris Boyes, an investor in BGF’s Yorkshire team, talks about the ins and outs of seeking and securing growth funding.
Business funding E-commerce Organic growth
July 2020 Insights

What is venture capital and when is it right for your business?

We look at the rise of venture capital in the UK, the types of businesses receiving support, and the pros and cons of this method of funding a business.
Business funding
July 2020 Insights

Business matters: Reflecting on where next for dealmakers

Reflecting on what it all means for the investors that back companies – the community which BGF is part of.
Business funding Portfolio