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Gousto

Buoyed by its strong growth, Gousto achieved “unicorn” status in 2020 when it completed a funding round at a valuation of more than $1 billion

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Miss Group

With BGF as a minority partner, web hosting company Miss Group acquired seven businesses in under two years, quadrupling its earnings

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← Back to portfolio Porfolio / Adestra

Adestra

Email marketing software and
services company

Company overview

A leading provider of innovative marketing technology software and services, Adestra’s industry-leading email platform helps companies and organisations communicate more effectively with their customers and subscribers.

In 2018, Adestra was acquired by Upland Software, a NASDAQ-listed provider of cloud-based enterprise work management software, in a $56m deal.

Website
uplandsoftware.com/adestra

Company information

Head office
  • Oxford
CEO
  • Henry Hyder-Smith
Chair
  • Peter Opperman
BGF office
BGF team
Investment date
  • Jan 2016 - 2018
Total BGF investment
  • £5.7 million

Business funding insights

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