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Stories of Growth

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← Back to portfolio Porfolio / Adestra

Adestra

Email marketing software and
services company

Company overview

A leading provider of innovative marketing technology software and services, Adestra’s industry-leading email platform helps companies and organisations communicate more effectively with their customers and subscribers.

In 2018, Adestra was acquired by Upland Software, a NASDAQ-listed provider of cloud-based enterprise work management software, in a $56m deal.

Website
uplandsoftware.com/adestra

Company information

Head office
  • Oxford
CEO
  • Henry Hyder-Smith
Chair
  • Peter Opperman
BGF office
BGF team
Investment date
  • Jan 2016 - 2018
Total BGF investment
  • £5.7 million

Business funding insights

April 2022 / BGF Insights

Founder Q&A: from bootstrapping to blooming growth

The founder of Bloom Procurement explains his vision for the business, why he chose BGF funding, and what he learned from the process
Business and IT services Business funding
Belfast by night
March 2022 / BGF Insights

Why Northern Irish businesses are growing with buy-and-build strategies

Business in Northern Ireland are in a great position to expand by acquisitions using a buy-and-build strategy, says Chris Nixon, investor.
Business funding
Development capital may be appropriate for your business
February 2022 / BGF Insights

BGF explains: What is development capital?

We explain what development capital is used for, which businesses use it, and why it may or may not be appropriate for your business.
Business funding