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Email marketing software and
services company

Company overview

A leading provider of innovative marketing technology software and services, Adestra’s industry-leading email platform helps companies and organisations communicate more effectively with their customers and subscribers.

In 2018, Adestra was acquired by Upland Software, a NASDAQ-listed provider of cloud-based enterprise work management software, in a $56m deal.

Company information

Head office
  • Oxford
  • Henry Hyder-Smith
  • Peter Opperman
BGF office
Investment date
  • Jan 2016 - 2018
Total BGF investment
  • £5.7 million