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The market leading online retailer of children’s licensed apparel and accessories

Company overview

Founded in 2009 by husband-and-wife team Stephen and Karen Hewitt, is a dynamic character clothing retailer with a focus on children’s products which has featured on the Sunday Times Fast Track 100 for four consecutive years.


We are delighted to agree a partnership with BGF. We have grown our business substantially since founding it in 2009, and it was hugely important to us that we found a partner which would support us to drive the next phase of growth whilst maintaining the culture and brand which we love. We have found this in BGF, and we are excited about realising our future plans for the business together.

Stephen Hewitt, Co-founder and managing director

Company information

Head office
  • Swansea
  • Stephen Hewitt
  • Karen Hewitt
  • Karen Hubbard
BGF office
Investment date
  • Sept 2021