The Exchange Lab
Marketing solutions company
Company bio
BGF invested £5m into The Exchange Lab, a programmatic marketing company, in November 2013. The funding helped the company develop its proprietary technology platform and embark on a focused sales strategy in North America. BGF successfully exited its investment in The Exchange Lab following its acquisition by WPP.
Company
information
BGF office
London
Investment between
Nov 2013 – Dec 2015
Total BGF investment
£5m
News
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