Shape

The Exchange Lab

Marketing solutions company

Company bio

BGF invested £5m into The Exchange Lab, a programmatic marketing company, in November 2013. The funding helped the company develop its proprietary technology platform and embark on a focused sales strategy in North America. BGF successfully exited its investment in The Exchange Lab following its acquisition by WPP.

Company
information

Head office

London

 

CEO

Chris Dobson

 

Website

theexchangelab.com

BGF office

London

 

BGF team

Ben Kirby

 

Investment between

Nov 2013 – Dec 2015

 

Total BGF investment

£5m 

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