Company overview
BGF invested £5m into The Exchange Lab, a programmatic marketing company, in November 2013.
The funding helped the company develop its proprietary technology platform and embark on a focused sales strategy in North America. BGF successfully exited its investment in The Exchange Lab following its acquisition by WPP.
Website
theexchangelab.com
We enjoyed tremendous support from BGF over the past two years and we could have happily continued our growth plans with their backing. At the same time, they have wholly supported our decision to progress to the next stage of our development as part of WPP’s GroupM.
Chris Dobson, CEOCompany information
Head office
- London
CEO
- Chris Dobson
Chair
BGF office
Investment date
- Nov 2013 - Dec 2015
Total BGF investment
- £5 million
