The Exchange Lab
Marketing solutions company
Company bio
BGF invested £5m into The Exchange Lab, a programmatic marketing company, in November 2013. The funding helped the company develop its proprietary technology platform and embark on a focused sales strategy in North America. BGF successfully exited its investment in The Exchange Lab following its acquisition by WPP.
Company
information
BGF office
London
BGF team
Ben Kirby
Investment between
Nov 2013 – Dec 2015
Total BGF investment
£5m
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