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Primrose

The UK’s biggest online garden retailer

Company overview

Reading-based Primrose is the UK's biggest online garden retailer.

The family-run company sells a huge range of products from garden furniture and outdoor heating to shade awnings, water features and more.

Website
primrose.co.uk

Company information

Head office
  • Reading
CEO
  • Ian Charles
Chair
BGF office
BGF team
Invested since
  • May 2012 - Oct 2018
Total BGF investment
  • £4 million