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Primrose

The UK’s biggest online garden retailer

Company bio

Reading-based Primrose is the UK's biggest online garden retailer. The family-run company sells a huge range of products from garden furniture and outdoor heating to shade awnings, water features and more.

Company
information

Head office

Reading

 

CEO

Ian Charles

 

Website

primrose.co.uk

BGF office

Reading

 

BGF team

James Austin

 

Invested since

May 2012 – Oct 2018

 

Total BGF investment

£4m

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