linkedin Created with Sketch. twitter Created with Sketch. instagram Created with Sketch.
Shape
← Back to portfolio Porfolio / Primrose

Primrose

The UK’s biggest online garden retailer

Company overview

Reading-based Primrose is the UK's biggest online garden retailer.

The family-run company sells a huge range of products from garden furniture and outdoor heating to shade awnings, water features and more.

Website
primrose.co.uk

Company information

Head office
  • Reading
CEO
  • Ian Charles
Chair
BGF office
BGF team
Invested since
  • May 2012 - Oct 2018
Total BGF investment
  • £4 million

Business funding insights

July 2020 Insights

An independent optician with the vision to grow

Royston Bayfield, Bayfields Opticians, and Chris Boyes, an investor in BGF’s Yorkshire team, talks about the ins and outs of seeking and securing growth funding.
Business funding E-commerce Organic growth
July 2020 Insights

What is venture capital and when is it right for your business?

We look at the rise of venture capital in the UK, the types of businesses receiving support, and the pros and cons of this method of funding a business.
Business funding
July 2020 Insights

Business matters: Reflecting on where next for dealmakers

Reflecting on what it all means for the investors that back companies – the community which BGF is part of.
Business funding Portfolio