Primrose
The UK’s biggest online garden retailer
Company bio
Reading-based Primrose is the UK's biggest online garden retailer. The family-run company sells a huge range of products from garden furniture and outdoor heating to shade awnings, water features and more.
Company
information
BGF office
Reading
BGF team
James Austin
Invested since
May 2012 – Oct 2018
Total BGF investment
£4m
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