Reading-based Primrose is Europe’s largest online garden products retailer.
Following BGF’s investment, Primrose quickly established itself as the market leader in its segment, more than tripling its revenues since 2012 and now selling over 10,000 garden and outdoor leisure products direct to consumers through its UK and European websites.
The business was acquired by Rockpool in 2018.
Business funding insights
Infrastructure spending is only one part of the solution
The chancellor is right to back an investment-led recovery, but infrastructure is only part of the solution. Business funding is needed too.
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Expansion capital can be used by entrepreneurs and business owners for a range of purposes, from product development to acquisition finance and more.