Primrose

The UK’s biggest online garden retailer

Company bio

Reading-based Primrose is the UK's biggest online garden retailer. The family-run company sells a huge range of products from garden furniture and outdoor heating to shade awnings, water features and more.

Company
information

Head office

Reading

CEO

Ian Charles

Website

BGF office

Reading

BGF team

James Austin

Invested since

May 2012 – Oct 2018

Total BGF investment

£4m

News

Online garden products retailer secures £4m investment

Jul-12

BGF exits Primrose

Oct-18

Tags

Retail & Consumer England South West Exited Growth

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