Primrose

Retail & E-commerce  •  South East  •  Growth

Reading-based Primrose is Europe’s largest online garden products retailer.

primrose.co.uk

Company
information

Total BGF investment

£4m

Investment date

May 2012 - Oct 2018

Head office

Reading

Following BGF’s investment in 2012, Primrose quickly established itself as the market leader in its segment, more than tripling its revenues since 2012. The business now sells over 10,000 garden and outdoor leisure products direct to consumers through its UK and European websites. It was acquired by Rockpool in 2018.