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UK Flooring Direct

An online retailer supplying quality own-brand wood, laminate, and vinyl flooring direct to consumers and trade.

Company overview

UK Flooring Direct is an online retailer supplying quality own-brand wood, laminate, and vinyl flooring direct to consumers and trade, growing from an early e-commerce pioneer, to now being regarded as a market leader in the home improvement market.

We have built a strong relationship with the BGF team which understands our long-term ambitions and have a good record of successful investments in the sector. The scale of BGF’s portfolio, reach and influence, combined with a supportive local team in the Midlands made them the obvious partner.

Jason Ashby, CEO

Company information

Head office
  • Leicestershire
CEO
  • Jason Ashby
Chair
  • Keith Pacey
BGF office
Investment date
  • Nov 2020
Total BGF investment
  • £8m