← Back to portfolio
UK Flooring Direct
An online retailer supplying quality own-brand wood, laminate, and vinyl flooring direct to consumers and trade.
Company overview
UK Flooring Direct is an online retailer supplying quality own-brand wood, laminate, and vinyl flooring direct to consumers and trade, growing from an early e-commerce pioneer, to now being regarded as a market leader in the home improvement market.
Website
UK Flooring DirectWe have built a strong relationship with the BGF team which understands our long-term ambitions and have a good record of successful investments in the sector. The scale of BGF’s portfolio, reach and influence, combined with a supportive local team in the Midlands made them the obvious partner.
Jason Ashby, CEOCompany information
Head office
- Leicestershire
CEO
- Jason Ashby
Chair
- Keith Pacey
BGF office
BGF team
Investment date
- Nov 2020
Total BGF investment
- £8m