BGF invested in Unruly, one of the world's first and most innovative ad tech companies, in December 2012.
Three years later, following a phenomenal growth story, Unruly was acquired by News Corp.
- Matt Cooke
- Sarah Wood
- Scott Button
- Dec 2011 - Sep 2015
Total BGF investment
- £4 million
Business funding insights
BGF explains: Is private equity the best way to fund an M&A growth strategy?
What to consider when seeking private equity funding for acquisitive growth, from investment timelines to deal types and more
BGF explains: what do private equity investors look for in a business?
We explain what private equity investors look for in the businesses they invest in, from your growth plan to your management team.