Funding the Future: unlocking capital to power the growth we need12:00 am - 1:00 pm
Zone is a digital marketing company that is now part of the Cognizant Digital Business Practice.
BGF’s funding was used to support an organic and acquisitional growth strategy. The business made three acquisitions to strengthen its European presence, and invested in a new head office in London’s Kings Cross to accommodate a larger team.
During the investment period, Zone also brought on-board new clients including Adidas, Aviva, Lloyds Banking Group, Maersk and Stagecoach.
The business was acquired by Cognizant, one of the world’s leading professional services companies in 2017 generating a strong return for all shareholders.
Business funding insights
BGF explains: What is an equity sale?
We explain what is involved in an equity sale and consider the benefits for businesses that wish to raise capital.
BGF explains: What is a debt-to-equity ratio?
We explain what a debt-to-equity ratio is used for, how to calculate it, and how to gauge what is an appropriate level for your business.