Supporting female founder initiatives across the UK & Ireland

Find out more  
Team / Alice Avis

Alice Avis

Non-Executive Director


Alice Avis joined the board of BGF in April 2016 and brings a wealth of marketing, e-commerce and executive experience.


During her time as Chief Executive and Chair at The Sanctuary Spa, Alice oversaw a trebling of the business’s value and its sale to PZ Cussons. Most recently she served as Executive Chairman for Lumene Oy, a Finnish skincare and cosmetics company. She is currently a Non-Executive Director at The Edrington Group, a privately-owned international spirits company, Cyden Limited, a British beauty tech company, and Empiric Student Property plc, the owner and operator of premium student accommodation across the UK.  Alice also serves as an advisor to the National Trust and is a Trustee of City Harvest London.


Alice’s experience includes stints as Director of Marketing and e-Commerce at Marks and Spencer, and as Global Brand Director at Johnnie Walker. In 2009 she was awarded an MBE for services to the beauty industry.


Back to team