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Alice Avis

Non-Executive Director


Alice Avis joined the board of BGF in April 2016 and brings a wealth of marketing, e-commerce and executive experience.

During her time as Chief Executive and Chair at The Sanctuary Spa, Alice oversaw a trebling of the business’s value and its sale to PZ Cussons. Most recently she served as Executive Chairman for Lumene Oy, a Finnish skincare and cosmetics company. She is currently a Non-Executive Director at The Edrington Group, a privately-owned international spirits company, and Cyden Limited, a British beauty and health company, as well as serving as an advisor to the National Trust.

Alice’s experience includes stints as Director of Marketing and e-Commerce at Marks and Spencer, and as Global Brand Director at Johnnie Walker. In 2009 she was awarded an MBE for services to the beauty industry.