LoopMe is an advertising technology company which plays video adverts on mobile devices. It specialises in brand advertising, and clients include household names like Audi, LG, UBS, Microsoft and Disney.
LoopMe can carefully measure the impact of these adverts against pre-determined criteria (e.g. uplift in purchase intent, increase in foot traffic or actual sales) by using data and AI in a “loop”. The technology allows marketers to assess the ROI from video brand advertising campaigns delivered on mobile devices, whilst also improving this ROI by over 350% versus alternative platforms.
Business funding insights
An independent optician with the vision to grow
Royston Bayfield, Bayfields Opticians, and Chris Boyes, an investor in BGF’s Yorkshire team, talks about the ins and outs of seeking and securing growth funding.
What is venture capital and when is it right for your business?
We look at the rise of venture capital in the UK, the types of businesses receiving support, and the pros and cons of this method of funding a business.