Globalisation on pause? How scaleups can navigate today's uncertainty9:30 am - 10:30 am
LoopMe is an advertising technology company which plays video adverts on mobile devices. It specialises in brand advertising, and clients include household names like Audi, LG, UBS, Microsoft and Disney.
LoopMe can carefully measure the impact of these adverts against pre-determined criteria (e.g. uplift in purchase intent, increase in foot traffic or actual sales) by using data and AI in a “loop”. The technology allows marketers to assess the ROI from video brand advertising campaigns delivered on mobile devices, whilst also improving this ROI by over 350% versus alternative platforms.
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