LoopMe is an advertising technology company which plays video adverts on mobile devices. It specialises in brand advertising, and clients include household names like Audi, LG, UBS, Microsoft and Disney.
LoopMe can carefully measure the impact of these adverts against pre-determined criteria (e.g. uplift in purchase intent, increase in foot traffic or actual sales) by using data and AI in a “loop”. The technology allows marketers to assess the ROI from video brand advertising campaigns delivered on mobile devices, whilst also improving this ROI by over 350% versus alternative platforms.
Business funding insights
Founder Q&A: from bootstrapping to blooming growth
The founder of Bloom Procurement explains his vision for the business, why he chose BGF funding, and what he learned from the process
Why Northern Irish businesses are growing with buy-and-build strategies
Business in Northern Ireland are in a great position to expand by acquisitions using a buy-and-build strategy, says Chris Nixon, investor.