Technology  •  Midlands  •  Growth

Myzone develops accurate wearable technology to provide engaging and motivational experiences, which support behavioural change to make exercise habits stick. Myzone is used by over two million people and is already represented in over 9,000 facilities in 84 countries. The most accurate calorie cruncher on the market – The chest strap boasts a heart rate accuracy of 99.4% ECG and the wrist/forearm strap a 95% PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are accurate and personal to individuals in your community. It encourages like a personal trainer – Unlike other activity monitors Myzone rewards effort not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it uses a handicap system for every user based on their maximum heart rate, which effectively means members can compete with anyone on a level playing field. It’s a multiplayer game – Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leader board as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.


Investment date

Jan 2022

Head office

Isle of Mann


Vin Murria