The luxury of other offers
Fredrik Björklund, our chief operating officer, is the co-founder. Fredrik joined immediately. I then got some other guys down to Miami to put the plan together. Everyone I called was willing to leave their jobs and work with me. We also have a great CTO, CFO and CMO but Fredrik is the guy I talk to the most. He lets me focus on mergers and acquisitions. Without him, I couldn’t talk to lots of people and travel a lot.
From the beginning, our plan was to grow organically for two years, then through a ‘buy and build’ strategy. We raised finance from a US hedge fund to fund our first acquisitions. Shortly after that, we came into contact with BGF.
We had the luxury of other offers on the table, but chose to take investment from BGF, while also raising money from HSBC. With that money we acquired many more brands and in two years we were at a size where BGF was able to get a return on their investment.
We started thinking about an exit and got a lot of interest. After a year-long process, we decided to go with a private equity partner, Perwyn. They acquired the company at the beginning of 2020, just before Covid hit. Since then, we have carried on doing acquisitions, and doubled turnover since they acquired us, despite the pandemic.