Simworx, a leading UK supplier of 4D Effects Cinema and Motion Simulation Attractions, showcased its new media effects technology to Sonia Kumar MP, when she visited the company’s headquarters earlier this week.
Headquartered in Kingswinford, in the West Midlands, Simworx has developed a range of hi-tech media effects to create indoor theme park rides. The company’s motion simulation technology has been used to create a range of rides (including the AGV Darkride, Flying Theatre and Immersive Tunnel) for the global entertainment, education and corporate markets.
The MP’s visit was organised by the British Private Equity and Venture Capital Association (BVCA). It gave her the opportunity to meet with Simworx CEO Terry Monkton, and hear how private capital investment is enabling the company to scale innovation, grow its workforce and strengthen its growth overseas.
Simworx has been named as an Export Champion for the region by the Department for Business and Trade (DBT). It has secured £134 million of export orders in total, with over £40 million expected to be secured this year alone, underpinning strong growth for the business.
Commenting on the visit, Sonia Kumar, MP for Dudley, said: “Simworx is a shining example of British innovation, engineering and creativity at its best. Seeing their state-of-the-art simulation attractions up close was truly inspiring and shows how our local businesses are world leaders on the global stage. The dedication and skill of the Simworx team not only drives economic growth here in Dudley, but also brings joy to millions around the world. I am proud to champion creative companies like Simworx, who are pioneering new technologies, supporting jobs, and helping put our region on the map for excellence and ambition.”
With over 120 installations worldwide, 60 million users per annum and a growing, global network of clients, across different sectors, Simworx continues to push the boundaries of 4D effects and motion simulation.
The business has been backed by BGF since 2015. BGF’s support has played a key role in the company’s recent growth journey. BGF has provided Simworx with both patient capital and value creation expertise, to scale operations, and strengthen its position as a leading player in immersive and dynamic simulation attractions.
Terry Monkton, CEO of Simworx, said: “With BGF’s backing, we’ve been able to deliver our growth plan and achieve significant export success. As well as the patient capital that’s been essential to our expansion, the team has added value with their experience of supporting other businesses to supercharge international growth and innovation. We see significant further opportunity, and are proud to partner with the world’s most exciting and trailblazing theme parks.”
New data published by the BVCA shows that private capital-backed businesses in the West Midlands support 173,000 jobs and generate £11 billion of GDP for the West Midlands economy. In 2024, businesses in the West Midlands attracted £466 million of private capital investment, with 90% of that investment going to small and medium-sized businesses.
Jon Earl, Partner at BGF, said: “Simworx is a fantastic example of a Midlands business achieving global success, and showcasing the region’s creative, tech and manufacturing strengths on the international stage.
“The company’s success reflects the wider opportunity we see across the Midlands, which is why BGF has committed £300 million to support ambitious businesses here over the next five years, as part of our £3 billion UK-wide pledge. This builds on the £541 million we’ve already invested in the region since 2011, reinforcing our commitment to helping local businesses grow sustainably, create jobs and drive economic value.”
BVCA Chief Executive Michael Moore added: “Simworx is a prime example of a business that has harnessed the support of private capital to achieve financial success, deliver innovation and support the local economy. Private capital is a partner for economic growth, supporting thousands of jobs in the West Midlands and across the UK. Our industry backs the most innovative businesses, supporting local economies in every nation and region.”
