Decision Tech, a performance marketing and data company that owns and operates broadbandchoices.co.uk, has acquired comparemymobile.com for an undisclosed sum as it continues to expand its breadth of services and data products. The move comes just three months after Decision Tech completed the acquisition of sellmymobile.com, and strengthens the Group’s presence in the mobile handset recycling market.
The comparemymobile.com acquisition makes Decision Tech the UK’s most used price comparison service for consumers and businesses trading in mobiles and other gadgets. Decision Tech, will use this latest acquisition to develop its proposition in two key areas:
- Firstly, to expand the suite of data insight products and services already offered by comparemymobile.com, to enable other businesses to make smarter decisions; and
- Secondly, comparemymobile.com will become Decision Tech’s main price comparison website for mobile handsets, sim-only tariffs and ancillary services like mobile insurance, SIM unlocking, repairs and accessories.
The acquisitions of comparemymobile.com and sellmymobile.com form part of Decision Tech’s strategy to grow its portfolio of consumer facing brands and products, which also includes broadbandchoices.co.uk.
The company provides the technology, data and performance analytics for major brands including Gocompare.com and Confused.com, an area it is aggressively growing with significant new partnerships soon to be announced.
Founded in March 2005, Decision Tech is actively seeking further acquisitions to bolsters its portfolio of brands and products to spearhead its growth and diversification plans. The company’s growth strategy is being supported by long-term funding from BGF (Business Growth Fund), which provided a £10m investment in 2012 and became a minority partner in the business.
Mark Nunny, an investor at BGF who sits on the board of Decision Tech said: “Having completed two acquisitions within the space of three months, Decision Tech continues to demonstrate great momentum in executing its strategy. We are backing a team that is both driven and disciplined in its approach to identifying acquisition opportunities, and we are very much looking forward seeing the business scale even further over the next 12 months.”
Decision Tech’s CEO Michael Philips said: “Comparemymobile.com will be a platform for our mobile product family. We will help consumers throughout the life cycle of owning a smart phone. This acquisition also enriches our B2B data products, further strengthening our position as a performance marketing and data business in a time when our clients demand cost effective customer acquisition and real time intelligence to optimise decision making.”