How to fast track your business: The Good Care Group

Serial entrepreneur Fiona Lowry, 52, started The Good Care Group in 2009, having previously spun-out Merlin Communications from the BBC in 1997 and co-founding Oracle Care in 2005 to provide support to children with complex needs. The Good Care Group provides live-in care to more than 400 people with dementia and ranked at No 79 in the 2017 Sunday Times Fast Track 100.

What inspired you to start your business?

Poor care provision choices available for my grandmother.

What has been your biggest challenge?

Recruitment of quality carers to meet market demand.

What has been your best business decision?

Recruiting my team to ensure we had a mix of strengths.

What has been your worst business decision?

Not trusting my instincts enough.

Which business leader would you most like to share a meal with, and why?

Richard Branson – dynamic, strategic and aware of strengths and playing to them.

What company do you most admire, and why?

Any start-up that maintains high growth is impressive as that requires navigating the different stages of a business’s development while operating strategically within the chosen market.