BGF backs The Insights Family for global growth

The Manchester-based business, a leader in kids and family market intelligence, has secured a £5.6m investment round.

25 January 2024

Manchester-based business The Insights Family, a global leader in kids, parents, and family market intelligence, has announced a significant £5.6 million investment round led by BGF.

BGF has invested £5 million in the business, with additional participation from DSW Ventures, the venture capital arm of Dow Schofield Watts, marking a pivotal step for The Insights Family.

Established in 2017 by Nick Richardson, The Insights Family has revolutionised how global brands and organisations understand the behaviours of young people and their families. Its market-leading platform provides real-time insights and trends, enabling customers to tailor their marketing strategies and foster more effective decision-making.

With a client base spanning six continents and 22 countries, including industry giants such as Nike, Warner Bros, Mattel, and LEGO, The Insights Family stands out for its innovative approach to market intelligence.

Nick Richardson, Founder of The Insights Family, said: “We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers. Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal.”

Tom Williams, CEO of The Insights Family, added: “We’re proud to be a trusted partner to customers around the world. Our impressive customer portfolio is continually expanding, and with the additional strategic and financial support from BGF, we’re poised to amplify our growth even further in 2024.”

The investment was spearheaded by Rhys Davenport and Courtney Walker, investors from BGF’s North West team. The DSW Ventures investment was led by Keith Benson.

Rhys Davenport, BGF investor, said: “The Insights Family has emerged as a global authority in market intelligence for kids, teens, parents, and families. We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth.”

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