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Insights / Watch: International expansion and ecommerce with Seasalt

Watch: International expansion and ecommerce with Seasalt

BGF invested in Seasalt back in 2018, to support future growth and drive customer experience, in-store and online. With BGF’s help, Seasalt aims to have between 80-100 stores within the next five years, continuing to inspire customers, all over the UK and beyond.

Through BGF, Seasalt has been able to draw on a wealth of expertise, most notably in improving its online channels, enabling it to grow its international presence.

“What we love about working with BGF is it backs the business and provides access to a wealth of industry knowledge, but let our management get on with what they know best and don’t interfere in how we run our business on a day to day basis .”

“BGF understands its not about short-term gain, but about doing what is right for the business and its future.” says Seasalt CEO Paul Hayes.

More than funding

Following the investment, Seasalt has launched in Ireland and the US and has nearly doubled revenue in three years.

They have also leveraged BGF introductions to digital marketing specialists and other portfolio companies as part of its strategy to boost eCommerce channels. This has resulted in securing £4.5m of further funding from Santander.

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