News
BGF-backed TravCorp acquires Specialist Holidays Group
This strategic acquisition further strengthens the company’s position in the specialist, premium and tailor-made travel markets.
16 July 2025
BGF-backed TravCorp Holdings Ltd, parent company of Destination2, Destination2 Cruise, and Holiday Gems, today announces it has acquired Specialist Holidays Group from Travelopia.
This strategic acquisition brings a highly complementary collection of specialist travel businesses and talented individuals into TravCorp Holdings Ltd’s growing portfolio — adding American Holidays, Citalia, and Sovereign Luxury Travel to its successful brands already specialising in the Middle East, Indian Ocean, and cruise markets, among others.
The acquisition is supported by TravCorp Holdings Ltd’s long-term investment partner, BGF, and aligns with the ambitious growth strategy led by Chair Andrew Botterill.
“We are thrilled to welcome Specialist Holidays Group into the TravCorp family,” said Andrew Botterill, Chair of TravCorp Holdings Ltd. “These are admired and trusted brands. The impressive team brings deep destination knowledge and a clear passion for customer-centred service. This acquisition marks a significant step forward as we continue to invest in specialist, destination-led brands.”
Led by Managing Director Helen Adamson, Specialist Holidays Group encompasses three well-respected brands — Citalia, American Holidays, and Sovereign Luxury Travel — each with strong reputations for delivering exceptional value, service, and experiences to customers.
Helen Adamson, Managing Director of Specialist Holidays Group, commented: “We are delighted to join a well-established travel and leisure business. TravCorp has a strong reputation for building commercially successful companies centred around customer experience, service, and innovation. Our brands, audiences, and teams complement one another well — we’re excited about what we can achieve together.”
Helen Adamson will remain in her role as Managing Director following the acquisition, reporting to Andy Freeth, newly appointed Group CEO.
“Citalia, American Holidays, and Sovereign Luxury Travel bring substantial scale and valuable specialisms to our group offer. With continued support from our investment partners at BGF, this acquisition marks a key milestone in our plan to become one of the UK’s most trusted and successful collections of specialist travel brands.”
Andy Freeth
Group CEO of TravCorp Holdings Ltd
Spencer Woods, Partner at BGF, added: “We’re proud to support TravCorp in this strategic acquisition, which further reinforces its position as a market leader in specialist travel. This is exactly the kind of bold, growth-oriented move we look to back at BGF – helping ambitious businesses scale with confidence, strengthen their market presence, and unlock long-term value. Congratulations to the entire team on this exciting milestone.”
