Global travel business Vosaio secures new investment

The company raised a multi-million-pound round from BGF — to expand its market reach, leadership team, and tech platform.

14 May 2024

Vosaio — a global specialist in group travel — has secured a multi-million-pound investment from BGF. The destination management company operates a B2B (business-to-business) model, designing and fulfilling bespoke group tours to Europe and beyond.

Founded in 2009, by CEO Martin Knuepfer, Vosaio employs teams across 25 countries, including a significant presence in Asian source markets. With a proprietary end-to-end booking and operating system, Vosaio’s technology platform enables staff to operate at scale efficiently, across teams and geographies. It supports them to create high-quality, bespoke itineraries and travel programmes for local market operators.

The funding will support Vosaio as it expands its market reach across new and existing geographical markets, builds out its senior leadership team, and drives further investment into its market-leading tech platform — by incorporating cutting-edge AI (artificial intelligence) capabilities. As part of the deal, BGF will take a minority stake in the business.

In addition to the investment, Vosaio has appointed Geoff Parkin as Non-Executive Chair. This appointment follows an introduction from BGF’s Talent Network team, which connects portfolio companies to non-executive, board-level talent. Formerly a Partner at LEK Consulting, with a focus on the travel and leisure sector, Geoff has held roles at British Airways and American Express.

Martin Knuepfer, Founder and CEO of Vosaio, said: “Having delivered significant growth to date, the time was right to explore a minority investment partnership that would take our business to the next level. The BGF team has developed a strong relationship with Vosaio, and has demonstrated significant experience in scaling ambitious international businesses that are powered by technology. We’re excited to be embarking on this next chapter, and are also delighted to be working alongside Geoff Parkin in his new role as Non-Executive Chair.”

The deal was led by Zahir Kasmani, Karolina Sokolowska, Alex Snodgrass, and Adam Philippsohn — members of BGF’s London investment team.

BGF investor Zahir Kasmani commented: “Vosaio has a unique and scalable business model that is based on its multi-source and multi-destination offering, its best-in-class technology platform, and its reputation for reliability and quality. We’ve long admired the tenacity and vision demonstrated by the management team, and we look forward to supporting Vosaio on its next phase of growth.”

Advisors to the deal

For Vosaio

  • Vosaio Interim CFO: Haider Mawji
  • KPMG Corporate Finance: Mike McDonald, Nicolas Pradeau, Jeremy Carter and Jonathan Read
  • Burness Paull LLP: Edward Hunter and James McMahon


  • Crowe UK: Bob Alsop, Ben Allday, Robert Williams and Jane MacKay
  • CMS: Helen Gillies, Matthew McGuire, Alan Fulton, David Dennis and Sebastian Cording
  • AND Digital: Robert Farrell, Sandra Falque, Bal Cheema and Adam Jacobs

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