BGF invests £16.6m in CRM platform business Workbooks

BGF has completed a £16.6 million investment in Workbooks, the mid-market SaaS platform that goes beyond traditional CRM. Based in Reading, Workbooks brings sales, marketing, customer support and commercial operations together in one system, helping organisations run smarter and grow faster.

Workbooks serves hundreds of customers, across a wide range of sectors, in both the UK and US. Customers choose Workbooks for its lower total cost of ownership, compared to its nearest competitors, its breadth of capability within a single platform, and the quality of its ‘Shared Success’ onboarding and ongoing support methodology.

The funding will be used to scale go-to-market and product development, with a focus on deepening the platform’s integrated workflow across sales, operations and finance. Workbooks will also build on its growing presence in the US.

Alongside growth capital, BGF has supported the appointment of Julian Harper as Non-Executive Chair, through its Talent Network, and will provide Workbooks with ongoing value creation expertise, as the business expands. The investment was led by Jack Teasdale, and supported by Harry Kernick, from the BGF Reading office.

This investment adds to a series of deals completed by BGF in 2025, including mobile data intelligence company TMT-ID, retail technology services provider PMC, and hospitality accounting specialist Paperchase Accountancy. This year, BGF pledged £400 million to high-potential businesses across the South West and Thames Valley, as part of a planned £3 billion national capital deployment, over the next five years.