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Blue Light Card

Loyalty card scheme for employees in the NHS and armed forces

Company overview

Blue Light Card is a tech enabled, closed group, discount market place and omnichannel marketing solution for its Retailer Partners. It has a member led approach, bringing thousands of preferential discounts to verified members in the NHS, Emergency Services, Armed Forces and Social Care.

BLC uses a data led approach to assist Retail Partners in maximising their marketing ROI through the platform, further optimising the service for Blue Light Card’s members.

True to their word, BGF has been a valuable strategic partner, providing far more than just money. They bring a range of different operational and strategic expertise to the Board.​ BGF has supported us in developing a much stronger platform​ to accelerate and sustain growth.

This has allowed us to increase our focus on providing the best possible experience and service​ for members and retail partners.​

Tom Dalby​, CEO

Company information

Head office
  • Loughborough
  • Tom Dalby
  • Colin Garrett
BGF office
BGF team
Investment date
  • Jan 2019