Supporting female founder initiatives across the UK & Ireland

Find out more  
← Back to portfolio Porfolio / It’s Fresh

It’s Fresh

Company overview

Founded in 2011, It’s Fresh! is an innovative food waste reduction business, headquartered in Burntwood, Staffordshire. The green technology startup has developed solutions to extend the shelf life of fresh fruit and vegetables throughout the entire food supply chain, reducing waste and optimising produce quality.


Company information

Head office
  • Staffordshire
  • Rob Ward
BGF office
BGF team
Investment date
  • April 2023