MRM is an industry-leading marketing technology company. MRM works with the worlds largest brand owners and drinks wholesalers to transform their product marketing in restaurants and bars. The flagship product ‘Brand Creator’ is used by MRM clients across Europe and trades in over 30 countries.
We realised that if we really wanted to achieve our vision of supporting as many customers as possible, we needed to take on growth capital. More than just the capital, we wanted to bring on board an investor that shared our vision and values, with the expertise to help us scale. After speaking to several investors, it became clear that BGF was the best partner for us to realise our ambitions.Craig Letton, CEO
Business funding insights
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What to consider when seeking private equity funding for acquisitive growth, from investment timelines to deal types and more
BGF explains: what do private equity investors look for in a business?
We explain what private equity investors look for in the businesses they invest in, from your growth plan to your management team.