Stories of Growth

A series by BGF bgf logo Created with Sketch.

← Back to portfolio Porfolio / Odro


A video software provider to the recruitment industry.

Company overview

Odro was incepted in 2015 and is the UK’s leading video software provider to the recruitment industry. With over 700 clients worldwide and more than 10,000 platform users, Odro has grown from humble beginnings to become one of the world’s foremost recruitment technology suppliers. The Odro platform provides agencies with advanced interviewing, sales messaging and video content creation tools in one complete end-to-end solution. The company now counts some of the industry’s leading names amongst its growing global client base.


Crucial for me was taking on the right partner. I met with upwards of 20 investors but decided to proceed with BGF due to the strong level of alignment with the team there. I’m really excited to have BGF’s backing, and to welcome Rob to the board. Considering where we are now, I can only imagine the journey we’re about to go on with their support.

Ryan McCabe, CEO

Company information

Head office
  • Glasgow
  • Ryan McCabe
  • Rob Crossland
BGF office
Investment date
  • May 2021
Total BGF investment
  • £5.2m