Climate & Sustainability  •  London  •  Growth

THIS™ was set up by ex-meat lovers, Andy Shovel and Pete Sharman, who successfully exited beef burger chain Chosen Bun. They channeled their in-depth knowledge of meat to create arguably the most realistic chicken and pork meat-alternatives in the world, which have won numerous awards (including Indie Best, Great Taste, Grocer Gold). THIS™ mimics meat in taste, texture, appearance and versatility, but without the ethical or environmental impact, instead using peas and soya beans as the base.


Investment date

June 2021

Head office

June 2021