Stories of Growth

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TD4 secures more BGF investment as sales ‘more than double’

BGF News 02.10.2016

Manchester-headquartered TD4 Brands, the parent company of Boost Juice Bars and The Shake Lab, is planning to accelerate the roll-out of its national retail chains after enjoying consistent and significant sales growth and receiving further funding from its financial backer BGF.

TD4 Brands is on course to achieve sales in excess of £13m this year, up from £5m in 2013 when BGF first invested in the business.

Since 2013, the company has increased the number of Boost Juice Bars from 10 to 32, and has opened up seven new sites in the past year alone, including in Cambridge, Reading, Southampton, Sheffield, Manchester and London. As part of its expansion, TD4 Brands introduced its bespoke milkshake concept, ‘The Shake Lab’ to Manchester’s Trafford Centre in December 2015, with London’s White City and six other large schemes targeted for this year’s roll-out.

TD4 Brand’s team of nearly 400 is led by founder-owners Richard and Dawn O’Sullivan, who set up the business in 2007 shortly after selling Millie’s Cookies. The O’Sullivans independently own and operate all Boost stores in the UK and Ireland. Boost now has a franchise network of more than 400 stores worldwide. Manchester’s Trafford Centre remains home to the busiest Boost Juice Bar globally.

In the next phase of growth, the business plans to open up to eight stores this year. To support their plans, BGF has increased its investment in TD4 Brands to £4.9m.

Richard O’Sullivan, CEO, TD4 Brands said: “Three years on from their original investment, we are really pleased that BGF shows continued support and confidence in the successful expansion of our company. It’s a great example of both the business and the investors delivering on their promises.”

Neil Inskip, BGF, who sits on the board of TD4 Brands said: “Richard and Dawn demonstrate incredible leadership, sound judgement and ambition for the growth of the business. That is something we are keen to support and we are delighted that the additional funding will help accelerate the growth of the business even further.”

BGF has backed more than 100 UK small and mid-sized businesses since 2011 and continues to provide long-term growth capital from its investment pot of £2.5bn in exchange for minority, non-controlling stakes.