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A London & LA based Influencer brand building agency.

Company overview

Genflow is a platform that allows influencers to own their own audience and build their own brands. Genflow allows an influencer to create and launch their own platform where they can customise their features, own their audience and ultimately build a unique product for them.

The in-house team of product specialists work across multiple verticals to design, develop, ship and fulfil products around the world, creating captivating D2C brands. Genflow has partnered with expert ethical global manufacturers to create high quality, authentic products that are completely tailored to each brand and audience.

Genflow are experts in bringing out your brand's story through content. They plan, execute and deliver campaigns that drive the highest ROI and combine it with a blend of digital marketing to boost your brands growth.


We’re excited to be partnering with BGF on this next phase of our growth journey. Their market knowledge, reputation, and network made them the clear partner to help scale our business. As a result of this funding will be able to grow our existing brands, launch a wider variety of products and push on with our global expansion plans.

Shan Hanif, CEO

Company information

Head office
  • London
  • Shan Hanif
  • Chris Underhill
BGF office
Investment date
  • Jan 2021
Total BGF investment
  • $11m