Media  •  London  •  Growth

NewGen is a leading social-first media agency, focused on bridging the gap between brands and creators. Its known for high-impact marketing campaigns targeting Gen Z and video gaming audiences.


Investment date

June 2024

Head office



Mike Craddock

“As we venture into a new journey of the business, it felt only right that we partnered with people who shared our ambitious vision. Partnering with BGF was the natural alignment for us, as BGF not only shared our values, but when discussing the next steps for NewGen, they supported and believed in everything we wanted to achieve.”
Mike Craddock, CEO & Co-Founder of NewGen