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Company overview

Founded in 2012, Purple develops a powerful location services platform for businesses to create intelligent spaces, providing guest WiFi access, digital wayfinding, and asset tracking solutions. Its clients range from SMEs to corporates, across the hospitality, retail, government, healthcare, banking, and transport sectors.


In order to realise our future ambitions, we wanted to partner with a minority investor that was willing to join us on our growth journey by taking a long-term approach to their investment. In BGF, we have found that partner.

Gavin Wheeldon, CEO

Company information

Head office
  • Manchester
  • Gavin Wheeldon
BGF office
Investment date
  • October 2023
Total BGF investment
  • £10.5 million