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THIS creates award-winning hyper-realistic meat alternatives

Company overview

THIS™ was set up by ex-meat lovers, Andy Shovel and Pete Sharman, who successfully exited beef burger chain Chosen Bun. They channeled their in-depth knowledge of meat to create arguably the most realistic chicken and pork meat-alternatives in the world, which have won numerous awards (including Indie Best, Great Taste, Grocer Gold). THIS™ mimics meat in taste, texture, appearance and versatility, but without the ethical or environmental impact, instead using peas and soya beans as the base.


Company information

Head office
  • June 2021
  • Andy Shovel
  • Pete Sharman
BGF office
Investment date
  • June 2021