Technology  •  Scotland  •  Growth

Hyble (previously MRM Global) is an industry-leading marketing technology company. It works with many of the world's largest brand owners and drinks wholesalers to transform their product marketing in restaurants and bars. Hyble's flagship product ‘Brand Creator’ is used by clients across Europe and trades in over 30 countries.



Total BGF investment


Investment date

Sept 2020

Head office



Andy Fennell

We realised that if we really wanted to achieve our vision of supporting as many customers as possible, we needed to take on growth capital. More than just the capital, we wanted to bring on board an investor that shared our vision and values, with the expertise to help us scale. After speaking to several investors, it became clear that BGF was the best partner for us to realise our ambitions.
Craig Letton, CEO at Hyble