SLG

Retail & E-commerce  •  South West  •  Growth

SLG are designers, developers and manufacturers of design-led beauty and lifestyle collections. The company’s expertise covers cosmetics, fragrance, toiletry, beauty accessory and lifestyle products. Within these fields, SLG has a portfolio of its own designer brand properties and licensed product ranges and creates bespoke private label collections.

slgbrands.com

Company
information

Total BGF investment

£10 million

Investment date

Mar 2015

Head office

Cheltenham

Chair

Geoff Percy

My mindset was historically to not go down the private equity route, but BGF is not really like a typical private equity firm.​ It has a more ‘patient equity’ approach. I liked that. From the moment I started talking with BGF, I quickly began to realise​ that BGF’s approach was different – it would very much be​ an additional layer of support rather than any loss of control. ​
Miles Dunkley​, CEO