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Following BGF’s investment in 2012, Primrose quickly established itself as the market leader in its segment, more than tripling its revenues since 2012. The business now sells over 10,000 garden and outdoor leisure products direct to consumers through its UK and European websites. It was acquired by Rockpool in 2018.
Exited
Primrose
Retail & E-commerce
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South West
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Growth
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2012 - 2018
Primrose is Europe’s largest online garden products retailer.
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