Open Accessibility Menu

Monthly investment news and growth insights — straight to your inbox. Sign up to our newsletter.

News

BGF successfully exits AI transformation firm Optima Partners

Building on a period of exceptional growth, Optima has been acquired by GCP, marking a major milestone in the company’s journey.

1 December 2025

BGF announces its successful exit from Optima Partners Limited, an Edinburgh-headquartered, rapidly growing professional services business. Optima specialises in applied data, and machine learning and AI (artificial intelligence) transformation. The business has been acquired by Growth Capital Partners (GCP).

The exit has delivered a 4x MM return and an IRR of more than 50% for BGF. As part of the transaction, BGF has reinvested, alongside GCP, and will continue to support Optima as a minority shareholder.

BGF first backed Optima in October 2022, completing a multi-million-pound investment, to support its ambitious growth plans. Since then, Optima has performed strongly, with 40% revenue growth delivered in 2024. The company has also increased headcount by more than 90% in the last two years, with additional offices opening in London and Bristol.

Founded in 2013 by Alan Crawley, as an associate-led customer experience and data transformation consultancy, Optima gained strong momentum in 2021, when Alan partnered with Dr Chris Foley, a leading academic and expert in the advanced maths that underpins cutting-edge ML and AI applications.

Alan Crawley, Founder of Optima, said: “Since founding Optima Partners in 2013, the business has gone from strength to strength, expanding our capabilities, growing our team, and deepening our impact across a range of critical sectors. The launch of our health data science division, bioXcelerateAI, has been a major milestone, reflecting the scale of opportunity we see, as organisations look to make better use of data and advanced analytics.”

This was accelerated with the investment from BGF in 2022 and, together, Alan and Chris built Optima into a market-leading applied data and AI transformation partner, trusted by global blue-chip businesses.

“The backing and continued support from BGF has been instrumental in helping us reach this stage of our growth. This investment from GCP marks the start of an exciting new chapter. It gives us the momentum to build on our success, accelerate our plans, and continue developing the capabilities that will define the next stage of Optima’s journey.”
Alan Crawley
Founder of Optima Partners

Chris Foley, CEO of Optima, commented: “Our focus is firmly on enabling the next phase of Optima’s growth. GCP’s investment is a strong endorsement of our mission to help our clients turn their data, analytics and AI strategies into measurable outcomes at speed. This new funding from GCP allows us to accelerate our growing track record of innovation, invest further in our people, and strengthen the infrastructure required to support our clients at greater scale. With this partnership, we can move faster to help organisations understand, adapt and enhance human- and data-led decision making, supported by AI, bridging academic foundations with industry-focused and value-based impact.”

“This transaction represents a very successful exit for BGF and a strong endorsement of what Alan, Chris and the team have built at Optima, since our investment in 2022. The business is now firmly established as a leader in applied data and AI, and we’re delighted to have backed this period of its growth, while also reinvesting alongside GCP, as Optima moves into its next stage of development.”
Michael Berger
Portfolio at BGF

Latest insights