Adestra secures £4.43m investment from BGF

Adestra, a leading provider of innovative marketing technology software and services, secured a £4.43m growth capital investment from BGF in January 2016 to expand in the U.S. and internationally. This marked the first institutional investment in the company since it was founded in 2004. With more than 500 clients worldwide across a number of key sectors, Adestra has experienced annual double-digit revenue growth for more than a decade. In 2015, the company announced the opening of its U.S. operations in Dallas and New York.

Headquartered in Oxford, Adestra is using the investment to expand its U.S.-based team and provide them with the infrastructure they need to support rapidly growing demand for the company’s unique value proposition in the market.

Henry Hyder-Smith, co-founder and CEO of Adestra. “Email is experiencing a fantastic and well-founded resurgence as the cornerstone of a brand’s digital communications strategy. As a result, we’ve seen an enormous amount of high-profile acquisitions and consolidations in our industry, but those moves have also created a real void in the market – one that Adestra is poised to fill.”

“The investment by BGF is not only a validation of our business model, but it will also help fuel our U.S. growth in a way that is consistent with Adestra’s customer-driven approach.”

The investment in Adestra was led by BGF’s Bristol office.