Shape targets mobile market, the UK’s leading Ofcom-accredited comparison site for switching broadband, phone and entertainment services, has purchased mobile phone comparison site The purchase is the first acquisition the business has made since receiving a £10m injection of investment funding from the BGF in October 2012.

The acquisition rounds off an eventful 18 months for broadbandchoices, which saw it commence national TV advertising; gain traction in its European territories; and swell staff numbers to more than 70 in a recruitment drive that boosted several departments in the firm including marketing, IT, senior management and finance. Having acquired rightmobilephone’s platform technology, broadbandchoices will now launch its own mobile comparison solution in a move that will bolster the company’s position in the sector.

Michael Phillips, managing director at commented: “We already have a solid footing in broadband, phone and TV services but mobile was the missing piece of the puzzle for us. The mobile phone market represents a huge opportunity for us and we are confident that our brand campaign will give us the edge in a competitive industry.

“It was important to bring the right partner on board and rightmobilephone’s technology is a natural fit for our business that will let us rapidly launch and further develop mobile comparison services for our customers both in the UK and abroad.

“I am relishing the opportunity to grow this part of the company over 2014 and look forward to the launch of our new mobile phone comparison service this Spring.”

The founders of rightmobilephone, Neil McHugh and James Zielinski, will join the broadbandchoices team.

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