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Genflow appoints Chris Underhill as non-executive chair

BGF News 02.17.2021

Last month we announced an exciting investment of $11 million into Genflow, a management service and tech platform used by some of the most popular social media influencers around the world. As a part of this deal, our Talent Network team, which to date has made 6,000 network connections and helped appoint over 285 chairs and non-executives, introduced Chris Underhill to the business who has recently been appointed as non-executive chair.

Joining Genflow with more than 20 years’ experience working with private equity-backed IT software and services companies, Chris will bring with him significant UK and international growth experience. Chris is chairman of several digital marketing, advertising and social tech businesses including Audiense, a consumer insights solution, and Adthena, a competitive intelligence provider to search marketers in agencies and global brands.

As a successful tech founder himself, Chris is well placed to help Genflow develop its global expansion plans. If you’re a part of the BGF portfolio and need board-level expertise, or want to find out more about how we can help, please don’t hesitate to get in touch.