LinkedIn
YouTube
MorphCostumes
MorphCostumes is best known for its iconic Morphsuits. The business offers 1,200 varied costume designs to its global customer base, and has achieved rapid growth through strategic acquisitions and data-driven product development.
BGF & MorphCostumes
AFG Media, the parent company of MorphCostumes, is best known for its distinctive Morphsuits. The majority of its sales come via Amazon, across 12 countries, with additional US sales driven directly through retailers Target and Walmart.
Back in 2012, we invested £4.2 million into the business, to help the company expand its international reach and costume range. We also supported its merger with Digital Dudz in 2013, and numerous acquisitions.
With our backing, the company was able to grow turnover to £42 million in 2023, and it now employs 68 staff, while offering a huge range of costume designs to customers around the world.
In 2024, we successfully exited our investment in AFG Media, through a company and management buy-back, delivering strong returns on our original investment.
“BGF really gave us the headroom and space to grow, coming good on their promise to be patient investors.”
Co-Founder of AFG Media
Looking for funding?
We’ve already helped hundreds of ambitious businesses in the UK and Ireland to accelerate their growth. If you’re looking for a minority investment partner that can provide long-term, flexible funding and support, please get in touch with our team today.
