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World’s leading reusable nappy brand Bambino Mio announces £13m investment from BGF

BGF News 09.13.2021

Bambino Mio, the UK’s most popular reusable nappy brand, today announces a £13m investment by BGF. This is the largest investment ever in a reusable nappy firm in the UK, demonstrating the potential of the sector and the scale of Bambino Mio’s growth ambitions.

The funding will allow the business to expand and accelerate its growth both in the UK and internationally. The £13 million investment will be used by Bambino Mio to drive multi-channel growth and increase spend across the firm’s infrastructure, marketing, brand and product development.

Founded in 1997 by husband and wife team, Guy Schanschieff MBE and Jo Schanschieff , Bambino Mio creates long-lasting, stylish and affordable reusable nappies for babies from birth to potty-training. The company brings together a team of passionate minds to create products which are better for babies, better for parents, and better for the planet as a whole.

Disposable nappy products are currently the third biggest contributor to landfill, and 90 billion disposables are thrown away globally every year contributing to the world’s plastic pollution and non-biodegradable waste. Disposable nappies are currently in the top 25 products found in the ocean. Bambino Mio exists to provide an alternative – reusable nappies which are both sustainable and responsible to the planet – they produce 99% less waste and 98% less raw materials.

The investment is testament to Bambino Mio’s industry leading product development and positive efforts to make reusable nappies mainstream. The purpose-led Northamptonshire-based business has experienced rapid growth due to the worldwide emphasis on the effects of single-use plastic which has led in turn to a rise in more eco-conscious consumers.

The reusable nappy industry is expected to become a £1 billion market globally by 2025. Bambino Mio’s turnover has significantly increased year on year and the business was awarded a Queen’s Award for Enterprise last year for international trade – now trading in over 50 markets worldwide. Bambino Mio has a range of award-winning products including reusable nappies, potty training pants, swimwear products, change bags and all essential change-time accessories.

“At Bambino Mio, we are on a mission to create nappies that do good. Our products are carefully designed to improve the experience for babies, as an affordable alternative to disposables and to tackle the huge problems the world is facing from plastic pollution.

Guy Schanschieff MBE, Co-Founder of Bambino Mio

“This further investment means we can continue to work towards our ambition of becoming a true global leader in sustainable and reusable products in the FMCG sector. We want to continue to positively disrupt the nappy industry and shift consumers and new parents to a sustainable and environmentally friendly nappy for their children that has tangible benefits to their baby, their wallet and to our world”

As part of the transaction, BGF Investor James Syrotiuk will join the Board of Bambino Mio as a Non-Executive Director, alongside newly appointed Non-Executive Chairman Peter Unsworth. Peter joins the board with a wealth of experience. Until recently, Executive Chair of Keith Spicer Ltd and Chairman of Unicorn Training Ltd and currently Chairman of Wholebake and NED for Transplant Links, a charity helping to build sustainable live donor kidney transplant centres across the world.  Formerly, Peter was CFO and COO for Whitworths Group Ltd and previously held the position of CEO for both The Tetley Group and Tata Global Beverages PLC.

James Syrotiuk, investor at BGF, said: “We regard Bambino Mio as a leading brand in the growing global reusable nappy market and are thrilled to be backing a purpose driven management team who are passionate about improving the environment through the reduction of single-use plastics. Bambino Mio is already established in Europe and with a growing global footprint, there is significant opportunity to increase market share in all territories by supercharging the brand and product development worldwide.”

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Daina Spedding, an investor in BGF’s London team, has invested in a range of direct-to-consumer businesses. She sits on the boards of portfolio companies including Genflow, Moteefe, Spoke and THIS.

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